Consumer Insights Apprentice (Alternance) H/F

Missions :

As a Consumer Insights Apprentice , you will join the Business Intelligence team and support the Consumer Insights Manager in helping internal teams (marketing, production, strategy) make data-driven decisions based on market and player insights.

You will:

• Manage full research projects in coordination with internal teams and external agencies (from briefing to final reports)
• Create and analyze quantitative and qualitative studies (concept testing, post-launch surveys, etc.)
• Design and deploy surveys via Qualtrics or SurveyMonkey
• Interpret results and present insights through clear dashboards (Power BI is a plus)
• Track and analyze entertainment trends to provide actionable recommendations
• Support playtests to improve player experience (internal and external)
• Continuously improve methodologies to adapt to evolving market trends

This apprenticeship offers the chance to develop deep expertise in market research in a global and creative industry .

• Currently enrolled in a Bachelor’s or Master’s degree in marketing, project management, or business
• Previous experience (internship or student project) in consumer insights or market research is appreciated
• Fluent in English (spoken and written); French is a plus
• Proficient with Excel , PowerPoint , and ideally with survey tools (Qualtrics, SurveyMonkey)
• Familiarity with Power BI or any data visualization tool is a big plus
• Interested in the video game or entertainment industry
• Curious, analytical, and able to manage multiple priorities with autonomy
• Strong interpersonal and communication skills

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